Working in a male-dominated workforce is not always easy–what more operating a business within a male-dominated industry?
But Alice Eduardo, founder of Sta. Elena Construction is a cut above the rest. She begs to differ, turning her dream of working in the construction industry a reality.
Josiah Go’s interview with Alice Eduardo reveals her deepest beliefs on the Filipino ingenuity and works that genuinely inspire and make her proud as an entrepreneur despite the challenges she needed to overcome then and now.
Key takeaways from Alice Eduardo interview
1) Believe in your people, so they believe in you
Alice Eduardo believes in the Filipino talent and ingenuity and rewards them appropriately. She also thinks that people are the heart and soul of an organization. Had not she fully invested in her team, Sta. Elena will not be the multi-billion peso company that it is today.
2) Embrace every project with an unwavering passion
Alice Eduardo avoids the mindset of merely working with a list of contracts. She finds personal meaning in each project that she does, embracing it with the same passion as her first project. She ties any project with a vision and purpose since it is her company and team’s part in nation building.
3) Make accountability a way of corporate life
Alice Eduardo’s business mantra is: Integrity Beyond Structure. Every team member–from her, the founder, to the team leaders and down to the staff–must be on the same page. The globalized business setting is becoming more complicated; thus, the value of accountability and emphasizing such in the workplace are essential more than ever.
To read the complete interview, please visit Q&A with Sta. Elena Construction Founder Alice Eduardo on Service Strategy.